@font-face{font-family:Prousto;src:url('../fonts/O.otf') format('opentype');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:Prousto;src:url('../fonts/O_Medium.otf') format('opentype');font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:Prousto;src:url('../fonts/O_Bold.otf') format('opentype');font-weight:700;font-style:normal;font-display:swap}
:root{--cream:#f6f4e8;--ink:#252820;--muted:#64665a;--blue:#0007d9;--line:#d6d5c6;--paper:#fffef8;--tint:#eeeddf;--error:#a52c22;--radius:12px;--space-section:112px;--font-body:-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;--font-heading:Prousto,Arial,sans-serif;color-scheme:light;scroll-behavior:smooth;scroll-padding-top:32px}
*{box-sizing:border-box}body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--font-body);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased}::selection{background:#d7d8ff;color:var(--ink)}html{scrollbar-color:#aaa996 var(--cream)}a{color:inherit;text-underline-offset:5px}button,textarea{font:inherit}button,a,summary{-webkit-tap-highlight-color:transparent}button,a{touch-action:manipulation}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--blue);outline-offset:5px}h1,h2,h3,h4,p{margin:0}h1,h2,h3,h4{font-family:var(--font-heading);font-weight:500}h1,h2{text-wrap:balance}p{text-wrap:pretty}.wrap{width:min(1160px,calc(100% - 96px));margin-inline:auto}.icon{width:22px;height:22px;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0}.skip-link{position:absolute;top:-100px;left:24px;padding:12px;background:var(--paper);z-index:10}.skip-link:focus{top:10px}.site-header{display:flex;justify-content:center;align-items:center;padding-block:30px}.wordmark{display:inline-flex;align-items:center;min-height:44px}.wordmark svg{fill:var(--ink)}.header-link{display:flex;gap:10px;align-items:center;text-decoration:none;font-size:15px;min-height:44px}.header-link:hover{color:var(--blue)}.hero{display:grid;grid-template-columns:1.08fr 1fr;gap:80px;align-items:center;padding-block:66px 76px}.hero h1{font-size:clamp(64px,6.7vw,92px);letter-spacing:-.035em;line-height:.99}.underlined{position:relative;display:inline-block;isolation:isolate}.underlined:after{content:"";position:absolute;left:0;right:0;bottom:-7px;height:4px;background:var(--blue);transform:rotate(-2deg);z-index:-1;animation:underline-in .65s cubic-bezier(.16,1,.3,1) both;transform-origin:left}.hero-description{font-size:22px;line-height:1.45;margin-top:32px;max-width:460px}.hero-detail{font-size:17px;color:var(--muted);max-width:380px;margin-top:16px}.intake{scroll-margin-top:32px}.intake form{--paper:#fff;padding:32px;background:#fff;border:0;border-radius:var(--radius)}.intake h2{font-size:28px;line-height:1.15;letter-spacing:-.02em;max-width:330px;margin-bottom:20px}.intake label{display:block;font-size:15px;margin-bottom:10px}.textarea-wrap{position:relative}textarea{display:block;width:100%;min-height:156px;resize:vertical;border:1px solid #b9bbae;border-radius:6px;padding:15px 16px 30px;background:var(--paper);color:var(--ink);line-height:1.65;caret-color:var(--blue)}textarea::placeholder{color:#737568;opacity:1}textarea:focus{outline:2px solid var(--blue);outline-offset:2px}textarea[aria-invalid=true]{border-color:var(--error)}.website-count{position:absolute;right:12px;bottom:8px;font-size:12px;color:var(--muted);pointer-events:none;background:var(--paper);font-variant-numeric:tabular-nums}.field-hint{font-size:12px;color:var(--muted);margin-top:9px;line-height:1.5}.field-error{font-size:14px;color:var(--error);margin-top:12px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:20px;min-height:56px;padding:15px 21px;border:0;border-radius:6px;font-weight:500;font-size:17px;text-decoration:none;cursor:pointer;transition:background-color .15s ease,box-shadow .15s ease}.button-primary{color:#fff;background:var(--blue)}.button-primary:hover{background:#171cab;box-shadow:0 4px 14px #00073d1f}.button:active{background:#202583}.button:disabled{background:#646897;cursor:wait}.intake .button{width:100%;margin-top:22px}.form-promise{font-size:12px;text-align:center;color:var(--muted);margin-top:14px}.guarantee{display:flex;gap:8px;align-items:center;justify-content:center;font-size:13px;margin-top:18px;color:var(--muted)}.guarantee .icon{width:17px;height:17px}.scope-strip{display:flex;align-items:center;justify-content:space-between;border-block:1px solid var(--line);padding-block:23px;gap:24px;font-size:14px}.scope-strip>span{color:var(--muted)}.scope-strip ul{list-style:none;display:flex;gap:54px;margin:0;padding:0}.scope-strip li{font-weight:500}.questions-section{padding-block:var(--space-section) 80px}.section-intro{display:block;text-align:center}.section-intro h2,.research-section h2{font-size:clamp(36px,3.8vw,51px);letter-spacing:-.03em;line-height:1.1}.section-intro h2 em{font-style:normal;color:var(--blue)}.section-intro>p{max-width:375px;color:var(--muted);font-size:19px}.channel-list{display:grid;grid-template-columns:1fr 1fr;column-gap:90px;margin-top:54px}.channel{display:flex;gap:22px;padding-block:30px;border-top:1px solid var(--line)}.channel-icon{width:32px;height:32px;flex:0 0 32px;fill:none;stroke:var(--ink);stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round;margin-top:2px}.channel h3{font-size:23px;letter-spacing:-.02em;line-height:1.25}.channel p{color:var(--muted);font-size:16px;max-width:360px;margin-top:10px}.channel-name{display:block;font-size:12px;margin-top:18px;color:var(--blue)}.research-section{background:var(--tint);padding-block:80px}.research-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px}.manual-research>p{color:var(--muted);max-width:330px;margin-top:23px}.research-costs{list-style:none;padding:0;margin:28px 0 0;font-size:16px;color:var(--muted)}.research-costs li{padding-block:10px;border-bottom:1px solid var(--line);max-width:350px}.manual-research .aside{font-size:15px}.prousto-way h2{color:var(--blue)}.steps{list-style:none;padding:0;margin:30px 0}.steps li{display:flex;align-items:start;gap:20px;margin-top:24px}.step-number{font-size:15px;color:var(--blue);border:1px solid #b6b8d3;width:30px;height:30px;display:grid;place-content:center;border-radius:50%;flex-shrink:0;font-variant-numeric:tabular-nums}.steps h4{font-size:20px}.steps p{font-size:15px;color:var(--muted);margin-top:6px;max-width:355px}.text-link{display:inline-flex;align-items:center;gap:20px;color:var(--blue);font-weight:500;min-height:44px}.text-link:hover{text-decoration-thickness:2px}.closing{padding-block:100px 75px;text-align:center}.closing h2{font-size:clamp(36px,4.4vw,58px);letter-spacing:-.035em;line-height:1.08}.closing h2 span{color:var(--blue)}.closing>p:not(.closing-guarantee){max-width:520px;margin:25px auto 0;color:var(--muted);font-size:18px}.closing-button{margin-top:30px;min-width:300px}.closing .closing-guarantee{font-size:12px;color:var(--muted);margin-top:17px}.faq{max-width:760px;padding-bottom:90px}.faq details{border-top:1px solid var(--line)}.faq details:last-child{border-bottom:1px solid var(--line)}.faq summary{padding-block:23px;display:flex;align-items:center;justify-content:space-between;gap:20px;list-style:none;cursor:pointer;font-size:19px;font-weight:500}.faq summary::-webkit-details-marker{display:none}.faq details[open] .icon{transform:rotate(45deg)}.faq details p{padding:0 40px 24px 0;color:var(--muted);font-size:16px}.site-footer{border-top:1px solid var(--line);padding-block:25px;display:flex;align-items:center;justify-content:space-between;gap:24px}.site-footer .wordmark svg{width:78px;height:23px}.site-footer p,.site-footer>span{font-size:12px;color:var(--muted)}@keyframes underline-in{from{clip-path:inset(0 100% 0 0)}to{clip-path:inset(0)}}
@media(min-width:1500px){.hero{padding-block:88px}.hero h1{font-size:96px}}
@media(max-width:1000px){.wrap{width:calc(100% - 64px)}.hero{gap:36px}.hero h1{font-size:72px}.intake form{padding:25px}.scope-strip ul{gap:25px}.section-intro{gap:40px}.channel-list{column-gap:40px}.research-grid{gap:60px}}
@media(max-width:720px){:root{--space-section:65px}.wrap{width:calc(100% - 40px)}.site-header{padding-block:15px}.wordmark svg{width:89px;height:25px}.header-link{font-size:13px;gap:5px}.header-link .icon{width:17px}.hero{display:block;padding-block:32px 32px}.hero h1{font-size:64px;line-height:.98;letter-spacing:-.035em}.hero h1 br:nth-of-type(2){display:none}.hero-description{font-size:18px;margin-top:26px;line-height:1.4}.hero-detail{font-size:15px;margin-top:10px;max-width:340px}.intake{margin-top:28px}.intake form{padding:22px}.intake h2{font-size:24px;max-width:none;margin-bottom:13px}.intake label{font-size:13px;margin-bottom:9px}textarea{font-size:16px;min-height:126px;height:126px;line-height:1.5;padding:12px 13px 27px}.field-hint{font-size:11px}.intake .button{margin-top:17px;font-size:16px;min-height:54px;padding-inline:15px}.form-promise{font-size:11px;margin-top:12px}.guarantee{font-size:12px;margin-top:15px}.scope-strip{display:block;padding-block:19px}.scope-strip>span{font-size:12px}.scope-strip ul{display:grid;grid-template-columns:1fr 1fr;gap:9px 20px;margin-top:12px;font-size:14px}.section-intro{display:block}.section-intro h2{font-size:39px}.section-intro>p{margin-top:20px;font-size:17px;max-width:340px}.channel-list{display:block;margin-top:30px}.channel{gap:18px;padding-block:24px}.channel h3{font-size:22px}.channel p{font-size:15px}.channel-name{margin-top:13px}.questions-section{padding-bottom:55px}.research-section{padding-block:50px}.research-grid{display:block}.research-section h2{font-size:38px}.manual-research>p{font-size:16px;margin-top:20px;max-width:100%}.research-costs{margin-top:20px;font-size:15px}.research-costs li{max-width:none}.manual-research .aside{margin-top:20px}.prousto-way{margin-top:45px;padding-top:40px;border-top:1px solid #c6c7b7}.steps{margin-top:26px;margin-bottom:20px}.steps li{gap:16px}.steps p{font-size:15px}.closing{padding-block:60px 44px}.closing h2{font-size:39px}.closing h2 br{display:none}.closing h2 span{display:block;margin-top:5px}.closing>p:not(.closing-guarantee){font-size:16px;margin-top:22px}.closing-button{width:100%;min-width:0;font-size:16px}.closing .closing-guarantee{font-size:11px}.faq{padding-bottom:55px}.faq summary{font-size:17px;padding-block:20px}.faq details p{font-size:15px;padding-right:12px}.site-footer{flex-wrap:wrap;gap:12px}.site-footer p{order:3;flex-basis:100%;font-size:12px}.site-footer>span{font-size:11px}}
@media(max-width:360px){.hero h1{font-size:55px}.intake form{padding:18px}.intake h2{font-size:22px}.intake .button{font-size:14px;gap:10px}.hero-description{font-size:17px}.form-promise{font-size:10px}}
@media(prefers-reduced-motion:reduce){:root{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}

/* Report demos and platform identity */
.header-nav{display:flex;align-items:center;gap:30px}
.scope-strip .platform-list{align-items:center;gap:44px}
.platform-list li{display:flex;align-items:center;gap:11px;font-size:17px}
.platform-list img{object-fit:contain;flex-shrink:0}
.report-demos{padding-top:76px;scroll-margin-top:30px}
.demo-intro{text-align:center;margin-bottom:32px}
.demo-intro h2{font-size:clamp(36px,3.8vw,51px);line-height:1.1;letter-spacing:-.03em}
.demo-intro h2 span{color:var(--blue)}
.demo-intro p{font-size:17px;color:var(--muted);max-width:350px}
.demo-gallery{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.demo-gallery:focus-visible{outline:2px solid var(--blue);outline-offset:8px}
.channel-brand{width:36px;height:36px;object-fit:contain;flex:0 0 36px;margin-top:3px}
.channel--collabs h3{font-size:34px;line-height:1.1;color:var(--blue);letter-spacing:-.03em}
.channel-platforms{display:flex;align-items:center;gap:8px}
.channel-platforms img{object-fit:contain}
@media(max-width:1000px){.scope-strip .platform-list{gap:25px}.platform-list li{font-size:15px;gap:8px}.platform-list img{width:28px;height:28px}.report-paper-title{font-size:24px}.report-placeholder{padding-inline:23px}.report-cover{height:230px}.report-paper{padding-inline:18px}.report-caption h3{font-size:19px}.demo-gallery{gap:18px}}
@media(max-width:720px){.header-nav{gap:17px}.header-nav .header-link{font-size:12px}.scope-strip .platform-list{display:grid;grid-template-columns:1fr 1fr;gap:20px 22px;margin-top:18px}.platform-list li{font-size:16px;gap:12px}.platform-list img{width:30px;height:30px}.report-demos{padding-top:50px}.demo-intro{display:block;margin-bottom:25px}.demo-intro h2{font-size:39px}.demo-intro p{margin-top:18px;font-size:16px}.demo-gallery{display:flex;overflow-x:auto;gap:16px;padding:0 20px 14px;margin-inline:-20px;scroll-snap-type:x mandatory;scroll-padding-inline:20px;overscroll-behavior-x:contain;scrollbar-width:thin}.report-demo{flex:0 0 85%;scroll-snap-align:start}.report-cover{height:230px}.report-placeholder{padding-inline:35px}.report-paper-title{font-size:28px}.report-caption h3{font-size:21px}.report-caption p{font-size:15px}.channel--collabs h3{font-size:32px}.channel-platforms{font-size:11px}.channel-platforms img{width:18px;height:18px}.channel-brand{width:32px;height:32px;flex-basis:32px}}
@media(max-width:360px){.header-nav{gap:12px}.header-nav .header-link{font-size:11px}.header-link .icon{display:none}.report-placeholder{padding-inline:24px}.channel--collabs h3{font-size:29px}}

.scope-strip{flex-direction:column;align-items:flex-start;padding-block:30px;gap:25px}
.product-explainer{max-width:930px;font-size:25px;line-height:1.4;letter-spacing:-.015em}
.product-explainer strong{font-weight:700}
.scope-strip .platform-list{width:100%;justify-content:space-between;max-width:820px}
@media(max-width:720px){.scope-strip{padding-block:25px}.product-explainer{font-size:21px;line-height:1.45}.scope-strip .platform-list{margin-top:25px;gap:22px}}

/* A shared heading introduces the manual-versus-Prousto comparison. */
.research-heading{padding-bottom:48px;margin-bottom:48px;border-bottom:1px solid var(--line)}
.research-heading h2{max-width:1000px;margin-inline:auto;text-align:center;font-size:58px;line-height:1.08;letter-spacing:-.035em}
.research-heading h2 span{display:block;color:var(--blue)}
.research-column-title{font-size:38px;letter-spacing:-.03em;line-height:1.1;text-wrap:balance}
.prousto-way .research-column-title{color:var(--blue)}
@media(max-width:720px){.research-heading{padding-bottom:32px;margin-bottom:32px}.research-heading h2{font-size:38px;text-align:left}.research-heading h2 span{margin-top:6px}.research-column-title{font-size:32px}}

/* Local development control, shared by both homepage variants. */





.hero .hero-title-v2{font-size:clamp(54px,5.4vw,76px)}
@media(max-width:720px){.hero .hero-title-v2{font-size:48px}.hero .hero-title-v2 br:nth-of-type(2){display:initial}}
@media(max-width:360px){.hero .hero-title-v2{font-size:42px}}


/* Version 2: illustrative creative lives directly along the growth curve. */
.growth-journey{--journey-speed:1;padding:20px 0 28px;overflow:hidden}
.journey-intro{display:flex;justify-content:space-between;gap:24px;align-items:center}
.journey-intro h2{font-size:38px;line-height:1.12;letter-spacing:-.03em}
.journey-intro p{font-size:17px;color:var(--muted);margin-top:10px}
.journey-mobile-hint{display:none;font-size:12px;color:var(--muted);margin-top:12px}
.journey-replay{align-items:center;gap:8px;border:0;background:none;font:inherit;font-size:13px;color:var(--muted);min-height:44px;cursor:pointer;padding:6px 0}
.journey-replay:not([hidden]){display:flex}
.journey-scroll{overflow-x:auto;overflow-y:hidden;scrollbar-width:none;overscroll-behavior-x:contain}
.journey-scroll:focus-visible{outline:2px solid var(--blue);outline-offset:-2px}
.journey-board{position:relative;width:100%;min-width:1100px;height:480px;margin-top:32px}
.journey-chart{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
@media(max-width:720px){.journey-grid-sides{mask:none}}
.journey-line,.journey-line-guide{fill:none;stroke:#8b8e88;stroke-width:2.5;stroke-linecap:round;vector-effect:non-scaling-stroke}
.journey-line-guide{stroke-width:1;opacity:.15}
/* Two opposing transforms reveal a pre-painted curve without repainting its grid. */
.journey-reveal{position:absolute;inset:0;overflow:hidden;pointer-events:none;will-change:transform}
.journey-line-chart{display:block;width:100%;height:100%;will-change:transform}
.journey-line{vector-effect:none}
@media(prefers-reduced-motion:reduce){.journey-reveal,.journey-line-chart{will-change:auto}}
.journey-stages{list-style:none;margin:0;padding:0}
.journey-stage{position:absolute;left:var(--stage-x);top:var(--stage-y);width:0;height:0;color:var(--muted)}
.journey-dot{position:absolute;width:13px;height:13px;transform:translate(-50%,-50%);border:2px solid #8b8e88;border-radius:50%;background:var(--cream)}
.journey-label{position:absolute;top:18px;left:0;transform:translateX(-50%);width:130px;font:500 14px/1.3 var(--font-body);text-align:center;text-wrap:balance}
.journey-media{position:absolute;bottom:30px;left:0;transform:translateX(-50%) scale(.425);transform-origin:bottom center;width:150px;display:flex;justify-content:center;align-items:center;color:var(--ink)}
.journey-media:after{content:"";position:absolute;top:100%;left:50%;height:21px;border-left:1px solid #c4c6bc}
.journey-brand-screenshot{display:block;width:150px;height:auto;border-radius:8px}
.journey-stage--social-ads .journey-media,.journey-stage--geo .journey-media{top:66px;bottom:auto;transform-origin:top center}
.journey-stage--social-ads .journey-media:after,.journey-stage--geo .journey-media:after{top:auto;bottom:100%;height:12px}
.journey-mini-site{width:138px;background:var(--paper);border:1px solid var(--line);padding:12px;border-radius:8px}
.mini-site-nav{font-size:9px;padding-bottom:10px;border-bottom:1px solid var(--line)}
.mini-site-nav span{display:none}
.mini-site-title{display:block;font-weight:500;font-size:19px;line-height:1.1;padding-top:12px}
.mini-site-cta{display:inline-block;font-size:8px;margin-top:12px;padding:5px;background:var(--tint);border-radius:3px}
.journey-serp{width:210px;flex-shrink:0;padding:12px;background:#fff;border:1px solid var(--line);border-radius:8px}
.mini-serp-header{display:flex;align-items:center;gap:10px;margin-bottom:9px}
.mini-serp-header>span{display:flex;align-items:center;justify-content:flex-end;flex:1;height:25px;border:1px solid #dadce0;border-radius:14px;padding:5px 8px}
.mini-serp-header .icon{width:12px;height:12px;color:#70757a}
.mini-serp-results{position:relative;height:140px}
.mini-serp-link{position:absolute;top:0;left:0;width:100%;height:28px;display:flex;align-items:center;background:#fff;color:#1a0dab;font:13px/1.2 Arial,sans-serif;white-space:nowrap}
.mini-serp-climber{font-weight:600;z-index:1}
.journey-search-preview{width:150px;background:var(--paper);border:1px solid var(--line);border-radius:8px;padding:11px}
.mini-search-query{display:flex;align-items:center;gap:5px;padding-bottom:9px;border-bottom:1px solid var(--line);font-size:8px}
.mini-search-query .icon{width:12px;height:12px;flex-shrink:0}
.mini-search-result{padding-top:8px}.mini-search-result>span{font-size:8px;color:var(--muted)}
.mini-search-result>strong{display:block;font-size:12px;line-height:1.3;margin-top:5px;color:#26398b;font-weight:400}
.mini-search-result p{font-size:9px;line-height:1.4;margin-top:6px;color:var(--muted)}
.journey-ad-creatives{display:flex;align-items:center;gap:8px;flex-shrink:0}
.journey-ad-creatives img{display:block;width:76px;height:auto;border-radius:8px;flex-shrink:0}
.journey-reels{display:flex;gap:6px;flex-shrink:0}.mini-reel{display:block;width:70px;height:auto;aspect-ratio:9/16;border-radius:8px;background:#e1e4d9;object-fit:cover;flex-shrink:0}
.mini-reel img{display:block;width:100%;height:auto;border-radius:inherit}
.mini-reel:nth-child(1){transform:translateY(5px) rotate(-10deg)}
.mini-reel:nth-child(2){transform:translateY(-7px) rotate(2deg);position:relative;z-index:1}
.mini-reel:nth-child(3){transform:translateY(4px) rotate(11deg)}
.journey-ai-preview{width:150px;text-align:center}.journey-ai-preview>p{font-size:12px;line-height:1.4}.journey-ai-platforms{display:flex;justify-content:center;gap:12px;margin-top:14px}.journey-ai-platforms span{display:flex;flex-direction:column;align-items:center;gap:7px;font-size:9px;color:var(--muted)}.journey-ai-platforms img{object-fit:contain;width:25px;height:25px}

.journey-scroll::-webkit-scrollbar{display:none}
@media(max-width:1100px){.journey-mobile-hint{display:block}}
@media(max-width:720px){.growth-journey{padding:15px 0 24px}.journey-intro{align-items:flex-start;gap:12px}.journey-intro h2{font-size:30px;max-width:250px}.journey-intro p{font-size:15px;max-width:230px}.journey-replay{font-size:0;flex-shrink:0;width:44px;justify-content:center}.journey-replay .icon{width:20px;height:20px}.journey-board{margin-top:20px}}

/* Small photographic posts and a brief, replayable burst of likes. */
.journey-organic-posts{position:relative;display:flex;align-items:center;gap:6px;width:180px;flex-shrink:0}
.mini-photo-post{width:87px;background:var(--paper);border:1px solid var(--line);border-radius:6px;overflow:hidden;flex-shrink:0}
.mini-photo-post:first-child{transform:rotate(-5deg) translateY(6px)}
.mini-photo-post:nth-child(2){transform:rotate(5deg) translateY(-7px)}
.mini-photo-header{display:flex;align-items:center;gap:3px;padding:6px 4px;font-size:7px}
.mini-photo-header img{width:11px;height:11px}
.mini-post-photo{display:block;width:100%;height:105px;object-fit:cover}
.mini-photo-footer{display:flex;align-items:center;gap:4px;padding:7px 4px;font-size:7px;line-height:1.3}
.mini-photo-footer svg{width:11px;height:11px;flex-shrink:0;fill:#b95e6d}
.journey-likes{position:absolute;inset:0;pointer-events:none}
.journey-like{position:absolute;left:calc(20% + var(--heart-i)*13%);bottom:24px;width:17px;height:17px;fill:#b95e6d;opacity:0}

/* Customer stories: identity, intent, photo, then the report. */
.customer-story{min-width:0;display:flex;flex-direction:column;padding:24px;background:#fff;border-radius:20px}
.customer-person{display:flex;align-items:center;gap:13px}
.customer-avatar{width:48px;height:48px;border-radius:50%;object-fit:cover;flex-shrink:0}
.customer-avatar--placeholder{display:grid;place-items:center;background:rgba(0,0,0,.05);color:var(--muted)}
.customer-person h3{font-family:var(--font-body);font-size:16px;font-weight:600;line-height:1.3}
.customer-person p{font-size:13px;color:var(--muted);margin-top:3px}
.customer-story blockquote{margin:22px 0 12px;font-size:21px;line-height:1.5;letter-spacing:-.015em;min-height:158px}

.customer-photo-wrap{position:relative;overflow:hidden;border-radius:12px;margin-top:auto;aspect-ratio:3/2;background:var(--tint)}
.customer-photo{display:block;width:100%;height:100%;object-fit:cover}

.customer-report-button{width:100%;margin-top:16px;min-height:58px;font-size:17px;background:#e5e1ce;color:var(--ink)}
.customer-report-button:hover{background:#d9d4bd;box-shadow:none}
.customer-report-button:active{background:#cec7ab}
.customer-report-button:disabled{background:#e5e1ce;color:var(--muted);opacity:1;cursor:not-allowed;box-shadow:none}
.customer-report-pending{font-size:11px;color:var(--muted);text-align:center;margin-top:8px}
/* Report examples: title and direct access first, with expandable context. */
.report-example-title{font-size:27px;line-height:1.15;letter-spacing:-.025em;min-height:2.3em;text-wrap:balance}
.report-example-scope{font-size:13px;line-height:1.5;color:var(--muted);margin-top:10px;min-height:3em}
.report-example-context{margin:24px 0}
.report-example-description{font-size:16px;line-height:1.6}
.report-example-description.is-collapsed{display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:4;overflow:hidden}
.report-read-more{display:block;background:none;border:0;padding:8px 0;min-height:44px;color:var(--ink);font-size:14px;font-weight:600;text-decoration:underline;text-underline-offset:4px;cursor:pointer}
.report-read-more[hidden]{display:none}
.customer-person .customer-name{font-size:15px;font-weight:600;color:var(--ink);margin:0}
.customer-story .customer-person{margin-top:auto;margin-bottom:20px;min-height:60px}
.customer-story .customer-photo-wrap{margin-top:0;flex-shrink:0}
@media(min-width:721px) and (max-width:1000px){.customer-story{padding:18px}.report-example-title{font-size:23px}.customer-report-button{font-size:14px;padding-inline:12px;gap:8px}}
.channel-list{gap:20px}
.channel{padding:30px;border:0;border-radius:20px;background:rgba(0,0,0,.03)}
.channel>div{min-width:0}

.journey-ai-platforms{margin-top:0}
.journey-stage--geo .journey-media{transform:translateX(-50%)}
@media(max-width:1000px){.customer-story blockquote{font-size:19px;min-height:172px}.channel{padding:25px}}
@media(max-width:720px){.customer-story{flex:0 0 88%;padding:20px;scroll-snap-align:start}.customer-story blockquote{font-size:20px;min-height:150px}.channel-list{display:grid;grid-template-columns:1fr;gap:16px}.channel{padding:24px;gap:16px}.growth-journey{--journey-speed:2}}

/* Version 2 explains the product directly beneath its main promise. */
.hero-explainer{font-size:20px;line-height:1.5;letter-spacing:0;margin-top:28px;max-width:510px}
.hero-platforms{display:flex;flex-wrap:wrap;align-items:center;gap:14px 20px;list-style:none;margin:22px 0 0;padding:0}
.hero-platforms li{gap:7px;font-size:12px;font-weight:500}
.hero-platforms img{width:20px;height:20px}
@media(max-width:720px){.hero-explainer{font-size:17px;line-height:1.55;margin-top:25px}.hero-platforms{gap:12px;margin-top:18px}.hero-platforms li{font-size:11px;gap:6px}.hero-platforms img{width:18px;height:18px}}

/* SEO and search ads sit beside social, with paid social across the bottom. */
.acquisition-bento{display:grid;grid-template-columns:7fr 5fr;grid-template-areas:"google social" "search social" "ads ads";gap:20px;margin-top:48px}
.acquisition-card{min-width:0;padding:36px;border-radius:20px;background:rgba(0,0,0,.03)}
.acquisition-card-heading{display:flex;align-items:center;gap:16px;margin-bottom:32px}
.acquisition-card-heading h3{font-size:36px;line-height:1.1;letter-spacing:-.025em}
.acquisition-card-heading p{font-size:13px;color:var(--muted);margin-top:6px}
.acquisition-card-heading img{flex-shrink:0;object-fit:contain}
.acquisition-search-icon{width:36px;height:36px}
.acquisition-marks{display:flex;gap:12px;margin-left:auto;align-items:center}
.acquisition-marks img{object-fit:contain}
.acquisition-features{list-style:none;margin:0;padding:0}
.acquisition-features h4{font-family:var(--font-body);font-size:17px;line-height:1.35;font-weight:600}
.acquisition-features p,.acquisition-search-ads>p{font-size:14px;line-height:1.55;color:var(--muted);margin-top:7px}
.google-features{display:grid;grid-template-columns:1fr 1fr;gap:32px 28px}
.acquisition-google{grid-area:google;display:flex;flex-direction:column}
.acquisition-search-ads{grid-area:search}
.acquisition-search-ads .acquisition-card-heading{margin-bottom:16px}
.acquisition-search-ads h3{white-space:nowrap}
.acquisition-social{grid-area:social;display:flex;flex-direction:column}
.acquisition-social .social-features{flex:1;align-content:space-between}
.social-features{display:grid;gap:23px}
.acquisition-social-ads{grid-area:ads;display:grid;grid-template-columns:max-content minmax(0,1fr);gap:40px;align-items:center}
.acquisition-social-ads .acquisition-card-heading{margin:0;align-items:flex-start}
.acquisition-social-ads h3{font-size:31px;white-space:nowrap}
.ad-features{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px}
@media(max-width:1100px){.acquisition-card{padding:28px}.acquisition-card-heading h3{font-size:32px}.acquisition-marks{gap:8px}.acquisition-marks img{width:24px;height:24px}.acquisition-social-ads{grid-template-columns:1fr;gap:28px}.acquisition-social-ads .acquisition-card-heading{align-items:center}.google-features{gap:26px 20px}}
@media(max-width:800px){.acquisition-bento{grid-template-columns:1fr;gap:16px;margin-top:32px}.acquisition-card{padding:26px}.acquisition-card-heading{margin-bottom:26px}.google-paid-search{margin-top:0}.acquisition-social-ads{grid-column:auto}.ad-features{grid-template-columns:1fr;gap:22px}}
@media(max-width:420px){.google-features{grid-template-columns:1fr;gap:22px}.acquisition-card{padding:24px}.acquisition-card-heading h3{font-size:30px}.acquisition-features h4,.google-paid-search h4{font-size:16px}.acquisition-card-heading p{font-size:12px}.acquisition-marks{gap:7px}.acquisition-marks img{width:22px;height:22px}}
@media(max-width:420px){.acquisition-social-ads .acquisition-card-heading{gap:10px}.acquisition-social-ads .acquisition-card-heading>img{width:28px;height:28px}.acquisition-social-ads .acquisition-card-heading h3{font-size:clamp(22px,6.4vw,27px)}}
@media(max-width:800px){.acquisition-bento{grid-template-areas:"google" "search" "social" "ads"}}
@media(max-width:420px){.acquisition-search-ads .acquisition-card-heading{gap:10px}.acquisition-search-ads .acquisition-card-heading>img{width:28px;height:28px}.acquisition-search-ads .acquisition-card-heading h3{font-size:clamp(22px,6.4vw,27px)}}

/* A short manual-research comparison, focused on time and report ownership. */
.research-grid--simple{gap:80px;align-items:start}
.research-grid--simple .research-column-title{font-size:clamp(36px,3.6vw,48px);line-height:1.12;letter-spacing:-.03em;text-wrap:balance}
.research-grid--simple .manual-research>p{max-width:420px;font-size:19px;line-height:1.6;margin-top:26px}
.report-benefits{display:grid;gap:18px;list-style:none;margin:32px 0;padding:0}
.report-benefits li{display:flex;gap:12px;align-items:flex-start;font-size:18px;line-height:1.5}
.report-benefits .icon{color:var(--blue);margin-top:3px}
.research-cta{min-width:230px;gap:40px}
.research-promise{font-size:12px;color:var(--muted);margin-top:12px}
@media(max-width:1000px){.research-grid--simple{gap:44px}}
@media(max-width:720px){.research-grid--simple .research-column-title{font-size:36px}.research-grid--simple .manual-research>p{font-size:17px;margin-top:20px}.report-benefits{margin:26px 0;gap:16px}.report-benefits li{font-size:16px}.research-cta{width:100%;min-width:0}.research-promise{text-align:center}}

.closing>p.closing-kicker{font-size:14px;font-weight:500;color:var(--muted);margin:0 auto 16px;letter-spacing:.02em}
.closing-copy{max-width:520px;margin:25px auto 0;font-size:18px;line-height:1.6;color:var(--muted)}
.closing-copy p+p{margin-top:20px}
.closing-copy strong{color:var(--ink);font-weight:600}
@media(max-width:720px){.closing-copy{margin-top:22px;font-size:16px}.closing-copy p+p{margin-top:18px}}
.spying-eyes{display:inline-block;width:1.2em;height:.94em;vertical-align:-.12em;margin-left:.12em}
.intake-use-cases{display:grid;gap:6px;margin:0 0 24px;padding-left:18px;font-size:14px;line-height:1.45;color:var(--muted);list-style:disc}
.intake .button{display:flex;width:min(100%,240px);margin-inline:auto}

/* Transparent-sky landscape blends directly into the cream page. */
.landscape-footer{background:var(--cream);padding-top:20px;overflow:hidden}
.footer-meta{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:24px}
.footer-meta .wordmark svg{width:92px;height:28px}
.footer-meta p,.footer-meta>span{font-size:12px;color:var(--muted)}
.footer-meta>span{white-space:nowrap}
@font-face{font-family:"Caveat";src:url("../fonts/Caveat-Medium.ttf") format("truetype");font-style:normal;font-weight:500;font-display:swap}
.footer-scene{position:relative;margin:8px 0 0}
.footer-landscape{display:block;width:100%;height:auto}
.footer-mountain-note{position:absolute;left:43%;top:19%;width:26%;color:var(--ink);font-family:"Caveat",cursive;font-weight:500;font-size:clamp(24px,3.1vw,48px);line-height:1.1;text-align:center;transform:rotate(-5deg)}
.footer-mountain-note span,.footer-mountain-note small{display:block}
.footer-mountain-note small{font-size:.65em;margin-top:5px}
.footer-mountain-arrow{position:absolute;inset:0;width:100%;height:100%;color:var(--muted);pointer-events:none}
.footer-mountain-arrow path{stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;vector-effect:non-scaling-stroke}
@media(max-width:720px){.landscape-footer{padding-top:0}.footer-meta{flex-wrap:wrap;gap:12px;padding-block:20px}.footer-meta p{order:3;flex-basis:100%;font-size:12px}.footer-meta>span{font-size:11px}.footer-scene{margin-top:12px}.footer-mountain-note{left:6%;top:8%;width:58%;font-size:clamp(21px,5.8vw,36px)}.footer-mountain-note small{font-size:.73em;margin-top:3px}.footer-mountain-arrow path{stroke-width:1.2}}